RIMOWA x SOLAYA at VivaTech 2025: Reimagining Digital Content Creation

We were proud to showcase our collaboration with RIMOWA at VivaTech 2025, where Solaya’s cutting-edge AI platform is helping redefine how content is produced at scale — starting with RIMOWA’s RE-CRAFTED luggage line.

In a bold move toward digital innovation and sustainability, RIMOWA is now using Solaya’s technology to autonomously generate high-quality 2D pack shots and 3D renderings of every unique RE-CRAFTED piece. What once required time-consuming photoshoots and extensive post-production now happens in less than an hour — all from a smartphone.

This new approach allows RIMOWA to:

• Drastically reduce production time and costs

• Easily scale visual content for global RE-CRAFTED drops

• Maintain premium brand storytelling and aesthetic

• Enhance the customer experience with immersive visuals

Key Takeaways from VivaTech 2025

VivaTech made one thing clear: 3D content, AI-powered tools, and innovative creation workflows are becoming central to the future of digital communication across luxury.

Within the LVMH ecosystem, it was evident that many Maisons are actively seeking scalable, efficient, and brand-aligned ways to produce content. Solaya was warmly received for exactly that — its ease of use, speed, and adaptability impressed a wide range of attendees.

 Dozens of people experienced the platform first-hand and were surprised by how effortlessly it fit into existing workflows. No studios, no heavy setup — just elegant, intelligent tech that puts the power of creation back in the hands of brand teams.

What’s Next?

This is just the beginning. As we continue supporting innovative brands like RIMOWA, our mission remains clear:

To empower creative teams with tools that are fast, flexible, and future-ready. Stay tuned — more collaborations are on the horizon.